THE FIRST OIL-POWERED PERMANENT HAIR COLOR WITH NO AMMONIA
Discover the difference oil-powered hair color makes. Olia is an ammonia free permanent hair color powered by 60% oil blend with natural flower oils to deliver maximum color performance and visibly improved hair quality, color after color.
Find your perfect shade with our Virtual Try On
Trying a new shade has never been easier. Have fun changing your hair color with our virtual try-on tool.
TRY ON SHADES

DISCOVER OLIA'S 23 BRILLIANT HAIR COLOR SHADES
CHOOSE YOUR FAVORITE HAIR COLOR SHADE
CHOOSE YOUR FAVORITE HAIR COLOR SHADE
TRY IT ON NOW
Olia 10.1 Ashy Vivid Blonde, No Ammonia Permanent Haircolor, with 60% Oils
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Olia 5.0 Luminous Brown, No Ammonia Permanent Haircolor, with 60% Oils
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Olia 6.66 Radiant Ruby, No Ammonia Permanent Haircolor, with 60% Oils
WHAT'S INSIDE?